Phoenix Runway 2009
Additional Info
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Who We Are
Phoenix Runway is a 501-©3 organization building fashion in Phoenix globally through
education, support, and development Its main objectives are to produce fashion events to
raise the level of awareness regarding fashion in Phoenix, support local charities, educate
local students, and help to increase commerce for designers, local boutiques, and

Board Members

Cheryl Zuhn Moulder, Board Member 480-216-7957

Cheryl Zuhn-Moulder has been in the fashion, interior design, education field for over
twenty years and has taught at the following design colleges in Chicago, Illinois Institute
of Art, International Academy of Design and Technology, Ray Vogue College of Design
and here in the Valley, The Art Institute of Phoenix, Mesa Community College and
Scottsdale Community College. Cheryl has worked as a Visual Merchandiser and
Fashion stylist for Neiman Marcus, and for The Bradford Exchange she was their head
Visual Merchandiser and traveled the United States setting up Trade
Show Booths and Showrooms. Cheryl is currently adjunct faculty for Interior Design at
Scottsdale Community College and is an advisor for the Fashion Club at the Art Institute
of Phoenix. Cheryl is a graduate of Ray Vogue College of design in Chicago and is a
member of the Fashion Group International.

Charity for 2009

Phoenix Children's Hospital
Make an Impact on a child’s life, a little to you is life to another Phoenix Children's
Hospital has provided hope, healing, and the best healthcare for children and families since it was
born 25 years ago. Today, Phoenix Children's is one of the ten largest children's hospitals in the
country and provides specialty and sub-specialty inpatient, outpatient, and emergency care to
patients throughout Arizona and other Southwestern states.
Phoenix Children's offers world-class care in 40 sub-specialty fields of pediatric medicine and,
most recently, has focused the development of its medical programs to build Centers of
Excellence in neonatology, hematology/oncology, neurosciences, cardiac services, Level 1
trauma, and orthopedics.
In response to the explosive population growth expected in the metropolitan Phoenix region over
the next decade, Phoenix Children's recently announced a $588 million expansion plan that will
enable the Hospital to provide essential medical service to our community and world-class care
for years to come.

Phoenix Runway is a Member of:

The Fashion Group International Inc. of Arizona
The Fashion Group International is a global, non-profit, professional organization with 5000
members in the fashion industry including apparel, accessories, beauty and home.

Shop to Earn's mission is to empower people to choose a lifestyle of better health and
increased wealth. Through our alliances with the biggest names in retail, coupled with our
partnership with, our ultimate goal is to make a difference in the world
environmentally and socially. Stores like Bloomingdale, Sacks Fifth Avenue and Victoria Secret.

Our Elite Sponsor

The Art Institute of Phoenix

The Art Institute of Phoenix, an accredited degree-granting institution, strives to be the
premier school for design, fashion, media, and culinary arts in the Greater Metropolitan
Phoenix Area. This vision will be achieved through a learning-centered approach that
fulfills the evolving needs of the marketplace in a variety of creative careers.

Gil Mejia a Senior Academic Director for Fashion Marketing, Graphic Design and
Advertising at The Art Institute of Phoenix.
Helen Smith Assistant Director for Fashion Marketing

Alumni of the Art Institute of Phoenix
Daniel Aslaksen, Web and Graphic Designer
Aoife Crofts, Graphic Designer

At NewPage, the name was chosen with great care

Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper
manufacturer in North America, based on production capacity, with $4.4 billion in net
sales for the year ended December 31, 2008.


Premier Graphic, Tami Dobbs

Location: CityCenter of CityNorth

CityCenter of CityNorth is a 144-acre mixed-use community planned next to Desert
Ridge in Northeast Phoenix. Plans for the new development include two hotels.

Our PR Agency

Amanda Vega
The Firm: Amanda Vega is a consultant firm.
Expertise include: public relations, web site development, search engine optimization,
search engine marketing, podcasting, Webcasting, blogging, marketing services such as
direct mail, media buying, and Media planning, and advertising services such as radio,
TV, and print creative.
The team: Their technology team consists of the top ranked web developers (with
awards from Bill Gates himself), highly awarded graphic designers (Addy Awards and
Location: Office in Scottsdale and New York and ties in China.

Our Media
Talk Stars
Michelle Corr

Executive Producer – Media Coach
Elevating Radio Personalities to Prominence

Lea Haben
Fox TV
Media Strategist/National Speaker

Lea Haben is a much sought after marketing and promotional speaker. Her
unprecedented success in less than 2 years in business has brought new excitement to
marketing and promotion. She is currently speaking on a nationwide tour with Success
Series International. She is touring with Sean Downing Founder, Debbie Allen and Dr.
Phil's financial expert Loral Langmeier.
After only a year and a half she has managed not only to launch her career but has created
a whole marketing campaign without an advertising budget. Lea has been on featured on
ABC, NBC, Fox, and CBC at least 102 times since August of 06. She has been featured
in Scottsdale's finest magazines, has landed 2 regular columns---including Scottsdale's
premier magazine "NorthValley." Lea recently left her radio show on KXAM 1310 in
order to pursue her new passion, speaking. Lea is now speaking and sharing her secrets
on how to create visibility and credibility with the aid of free press! Please email any
inquiries to

Spoken person for Phoenix Runway:
Clarissa Burt

TV/Video Producer, Public Speaker, Author, Writer, inventor, Award wining actress and
Entertainment has all the makings of a best selling novel at age 18. Clarissa was a top
model with Wilhelmina modeling agency in Manhattan. Soon appearing she moved to
Milan and quickly began appearing on hundreds of magazine covers such as Harper’s
Bazaar, Vogue, and Cosmopolitan.

Our Representative for Shop To Earn/Earth
Tammy Dantonio

Owner of Pyramid of Hopes and Dreams
Jewelry Company

Shop to Earth/Shop to Earn is a network created around helping others succeed in
business by providing a shopping portal where passive and aggressive fundraising venues
can achieve great success. Shop to Earth/Shop to Earn provides a socially responsible and
environmentally friendly business model where savings and cash back programs benefit
our charity Phoenix Children Hospital.

Wee Organization
Jessica Knight

WEE Director Jessica Knight has created an organization of local businesswomen who
are committed to impacting change in our community and economy- by inspiring,
empowering and supporting one another's adventures and challenges. Light must be shed
on managing the stress and the pressure of leadership and prosperity. WEE will
accomplish this by providing women with powerful teachings on health, the pressures of
leadership in business and reaching their destiny. Jessica is also a member
of Shop to Earn.

Hope Schor
With over 30 years of hands-on retail/wholesale experience in the apparel industry,
Hope learned the nuances of marketing from some of the early innovators of the
business. In addition to being a buyer for many years she held a variety of retail
positions including being President of Aca Joe, a public company which manufactured
casual men’s fashions and Merchandise Manager for a national chain of upscale
women’s stores called T.Edwards. In the wholesale business, Hope’s experience includes
experience as President of Esprit Franchising and Esprit Jeans wear. Currently, Hope multi
tasks with two careers, as she runs H.O.T. Ink, a branding agency she founded, which is
dedicated to defining identities through image, positioning, graphic design, and public
relations and works as a Real Estate agent combining her skills to help people with all
their real estate needs. She is on the Board of Fashion Group International and The Arizona
Costume Institute, and is a member of various Real Estate organizations

Julie Parchesky
Julie Parchesky has nearly 20 years of design experience in both the fashion and home
furnishings industries. Her career has focused on creating product and developing new
business opportunities for established corporations including Restoration Hardware,
Williams-Sonoma, Spiegel Catalog, and Liz Claiborne. Julie holds a Bachelors Degree
in Fashion Design from Texas Tech University as well as completing advanced courses of
study at Parsons School of Design and the Fashion Institute of Technology.

Monica Turner
Originally from the New York/New Jersey area she has worked for companies such as
Swiss Bank Corporation, Girl Scouts of the U.S.A. and Home Box Office in their sales
and marketing department. Her background is in communication - a Bachelor of
Science in Photography with a minor in Broadcasting. Monica has also done some editorial
and photo-journalistic work for local New Jersey publications and a real estate magazine
here in the Valley as well as freelance photography work with several top Phoenix
photographers. She has a strong interest in the arts and fashion culture.

Scottsdale Community College ASID Student Interior Designers

Debra Allen
Debra experience spans 30 years of public relations, special events and marketing
management positions. With international public relations firms Ketchum
Communications and Burson-Marsteller, Debra directed special event and major market
publicity efforts for food, wine and fashion clients. As Manager of Special Events for
Macys California Debra executed fashion shows, interior design promotions
and fundraising efforts for non-profit organizations. As Director of Marketing for the
non-profit American Institute of Wine and Food, Debra accompanied founder, Julia Child
on national media tours. Most recently, as Director of Design for New Legacy
Building & Design, Debra provided interior design services for the builder's multi million
dollar custom homes.

Janet Jackson
Janet Jackson has lived in the valley for nearly 20 years and for the past 15 has held
management positions with prestigious homebuilders such as Pulte Homes and Shea
Homes – Trilogy. Her diverse experience in homebuilding has included Finance, Design,
Sales, IT, Customer Relations and finally General Manager for Shea Homes’ active adult
communities in Gilbert and Queen Creek. In addition, Janet holds a bachelor’s degree in
Accounting from California Polytechnic University, Pomona and is a licensed Arizona
Certified Public Accountant (CPA). Upon deciding to pursue her passion for interior
design, Janet enrolled in the Interior Design program at Scottsdale Community College
(SCC) and expects to graduate with a professional certificate in Interior Design in May
2010. In addition to attending SCC, Janet is currently working as an Assistant Designer
for Dwelling Design in Scottsdale and holds the position of Vice President of the SCC